Overall Brand Rating: 8.5/10

Innovative CBD is among the pioneer CBD brands in the world. With organic ingredients and clean manufacturing methods, the brand offers pure and effective CBD products, from oils, topicals, and lozenges.

Looking for something different? See our top CBD Oil for 2021.

Company Analysis

Innovative CBD is a family-owned brand that has been offering full-spectrum CBD products since 2013. It uses legally imported hemp and clean extraction methods to guarantee safety and purity in all products.

The brand offers a range of organic full-spectrum CBD products made with all-natural ingredients. It is entirely transparent with the lab tests of every product for customer satisfaction.

Recommended for Optimizing wellness
Source of Hemp Choice hemp farms worldwide
Popular Products Full-Spectrum CBD Oil OVA Muscle Rub, Full-Spectrum CBD Oil, Full-Spectrum CBD Lozenges, Full-Spectrum CBD Oil Vape Juice
Types Sold Full-spectrum CBD
Range of Products/Forms Topicals, lozenges, oil, for pets, hemp stick, vape, lollipops, capsules, oral mist
Extraction Method/s CO2 extraction
Lab Testing Transparency/Availability COAs are available on the brand’s website and product pages
CBD Concentration per Serving Range 30ml of Full-Spectrum CBD Oil may contain 66.078mg to 341.218mg of CBD 
Potency 30ml of Full-Spectrum CBD Oil may contain 2.343mg/g to 12.1mg/g of CBD
THC Range of Products % 0.012% to 0.072%
Flavors Oils: natural, berry, peppermint, almond, butterscotch, coconut, passion fruit, ginger
Tincture Carrier Oil Hempseed oil
Lab Results Lab results for potency and contaminants are available on the brand’s website and product pages
Price Range $7.99 to $149.97
Shipping/Delivery 2-3 business days to ship; standard delivery takes 7-10 business days
Guarantee Offers money-back guarantee
Refund Policy Accepts returns within 30 days
Contaminants Products are free of heavy metals, microbials, residual solvents, pesticides 
Vegan and Gluten-Free Products are vegan and gluten-free
Customer Service Live chat on website: 


(888) 245–8371

Corporate Address: Innovative CBD, PO Box 79558, Carolina PR 00984

Country Served USA and other countries

Innovative CBD uses organic practices for all its products. Its online shop has filters for customers to easily navigate through products useful for anxiety, inflammation, and sleep conditions.

Source of Hemp

Innovative CBD sources its hemp from selected hemp farmers around the world.

The brand also cultivates its hemp in California. A cultivation permit is listed on its website.

Customer favorite Innovative CBD products include the Full-Spectrum CBD Oil OVA Muscle Rub, Full-Spectrum CBD Oil, Full-Spectrum CBD Lozenges, and Full-Spectrum CBD Oil Vape Juice.

Types Sold

Innovative CBD products contain full-spectrum CBD.

Range of Products/Forms

Innovative CBD products include topicals, lozenges, oil (for people and pets), hemp sticks, vape cartridges, lollipops, capsules, and oral mist.

Extraction Method/s

Innovative CBD uses a CO2 extraction method.

Lab Testing Transparency/Availability

Lab results for Innovative CBD products are available on the brand’s website and listed on every product page.

CBD Concentration per Serving Range

Based on the COA, a 30ml bottle of Innovative CBD Full-Spectrum CBD Oil may contain 66.078mg to 341.218mg of CBD.


Based on the COA, a 30ml bottle of Innovative CBD Full-Spectrum CBD Oil may contain 2.343mg/g to 12.1mg/g of CBD.

THC Range of Products % (<0.03% = non-psychoactive)

The THC range of Innovative CBD products is between 0.012% to 0.072%.


Innovative CBD products come in several flavors:


  • Natural
  • Berry
  • Peppermint
  • Almond
  • Butterscotch
  • Coconut
  • Passion Fruit
  • Ginger


  • Apple
  • Cherry
  • Lemon
  • Key Lime
  • Tangerine
  • Watermelon
  • Peppermint
  • Butterscotch


  • Smooth Blueberry
  • Smooth Vanilla
  • Pumpkin Spice Latte
  • Creamy Lemon Yogurt
  • Forest Fruit Pound Cake
  • Blood Orange Mojito
  • Natural

Tincture Carrier Oil

Innovative CBD uses hempseed oil as its carrier oil.

Lab Results

Based on the COAs, Innovative CBD products are potent and free from contaminants.

Price Range

The cheapest Innovative CBD product is $7.99 for a CBD Vape Cartridge.

The most expensive Innovative CBD product is $199 for a 30ml bottle of 500mg Full-Spectrum CBD Oil.

Shipping and Delivery

Innovative CBD ships its products within the USA and internationally.

Orders take 2-3 business days to process and ship. Standard delivery may take 7-10 business days.


Innovative CBD offers a money-back guarantee for its products.

Refund Policy

Innovative CBD accepts returns within 30 days of purchase.


Based on several COAs, Innovative CBD products are free of heavy metals, microbials, residual solvents, and pesticides.

Vegan and Gluten-Free

Innovative CBD products are vegan and gluten-free.

Customer Service 

Customers may contact Innovative CBD through the live chat feature on its website.

Customers may also discuss wholesale concerns through wholesale@innovativecbd.com.

The brand’s corporate address is: Innovative CBD, PO Box 79558, Carolina PR 00984.

Country Served

Innovative CBD CBD oil products are available in the USA and internationally.


Pros Cons
Variety of products Inconsistent CBD amount on the product label
COAs available
Comprehensive brand website

Pros of Innovative CBD

  • Innovative CBD offers a variety of CBD products.
  • COAs for the brand’s products are available on its website.
  • Innovative CBD has a comprehensive and easy-to-navigate website.

Cons of Innovative CBD

  • Innovative CBD products have inconsistent CBD levels listed on their labels and COAs. However, the brand mentions the difference between CBDa (cannabidiolic acid) and CBD on its website.

Review of Innovative CBD Full-Spectrum CBD Oil OVA Muscle Rub

The 56.7g jar of Innovative CBD Full-Spectrum CBD Oil OVA Muscle Rub is made with premium hemp extract. This product claims to provide intense cooling effects upon contact.

Customers have reported immediate relief on their chronic back and leg pain. This claim is evidence of CBD’s relieving properties found in research about topical CBD[1].

Review of Innovative CBD Full-Spectrum CBD Oil

Another popular Innovative CBD product is their line of Full-Spectrum CBD Oil. This product is made with all-natural and non-GMO full-spectrum CBD to induce the “entourage effect.” 

The entourage effect is when CBD interacts with other cannabinoids found in full-spectrum formulas. This process helps regulate metabolic activity, cardiovascular system, and digestive tract[2].

Research has also shown that CBD oil can help relieve pain[3], anxiety[4], and sleep disorders[5].


Innovative CBD offers pure and effective products to improve people’s quality of life. A variety of products are available on the brand’s website, each with usage guides and COAs.

The brand uses organic farming practices and clean extraction methods to ensure its high quality and safety.

  1. Hu, D., Cullen, B., Tang, M., & Fang Y. (2020). The Effectiveness of Topical Cannabidiol Oil in Symptomatic Relief of Peripheral Neuropathy of the Lower Extremities. Current Pharmaceutical Biotechnology, 390-402. https://pubmed.ncbi.nlm.nih.gov/31793418/ 
  2. Ferber, S.G., Namdar, D., Hen-Shoval, D., Eger, G., Koltai, H., Shoval, G., Shbiro, L., Weller, A. (2020). The “Entourage Effect”: Terpenes Coupled with Cannabinoids for the Treatment of Mood Disorders and Anxiety Disorders. PubMed Central (PMC). https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7324885/
  3. Maayah, Z. H., Takahara, S., Ferdaoussi, M., & Dyck, J. R. (2020). The anti-inflammatory and analgesic effects of formulated full-spectrum cannabis extract in the treatment of neuropathic pain associated with multiple sclerosis. Inflammation Research, 1-10.
  4. R de Mello Schier, A., P de Oliveira Ribeiro, N., S Coutinho, D., Machado, S., Arias-Carrión, O., A Crippa, J., … & C Silva, A. (2014). Antidepressant-like and anxiolytic-like effects of cannabidiol: a chemical compound of Cannabis sativa. CNS & Neurological Disorders-Drug Targets (Formerly Current Drug Targets-CNS & Neurological Disorders), 13(6), 953-960.
  5. Hughes, S., Lee, H., Lewis, N., Shannon, S. (2019). Cannabidiol in Anxiety and Sleep: A Large Case Series. PubMed Central (PMC). https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6326553/ 
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