Overall CBDC Brand Rating for Innovet:  7/10

Innovet Pet Products is a California-based pet supply company offering full-spectrum cannabidiol (CBD) products. 

The company’s best-seller, Innovet CBD tincture, is offered at different concentrations, catering to all pet sizes.

Innovet also provides a 20% discount to customers who refer their products to their friends as part of a “Refer a friend” program. Their friends may also enjoy a 20% discount on their first order. 

However, the brand sources its hemp extracts from Europe, where regulations for producing and supplying cannabis products are unclear(1).

Moreover, customers may find that some third-party laboratory results are missing and outdated.

Looking for something different? See our top CBD Oil for 2022.

Innovet Company Summary

  • Innovet Pet Products is a pet supply company offering CBD oil products for dogs, pets, horses, and humans. 
  • The company was created by co-founders, Matthew Terrill and David Louvet, who were looking for alternative solutions for their pets’ health issues. The company aims to continue improving its products and customer service.
  • Innovet imports hemp extracts from Northern Europe. Upon arrival in the US, the extracts are tested for purity and potency.

Innovet Pros and Cons

Pros Cons
Offers CBD oil tinctures with varying concentrations CBD products are sourced from Northern Europe
Some lab reports are incomplete or outdated.

Pros of Innovet

  • Innovet PurCBD Oil provides different serving sizes depending on the pet’s body weight. The product may be administered to cats, dogs, and horses.

Cons of Innovet

  • Innovet sources their CBD from Northern Europe. The company’s website has not provided information regarding farming practices and local regulations. 
  • The brand claims that the hemp extracts are tested in the US. However, some of the third-party lab reports shared on their official website are incomplete or outdated. 

*These findings are based on information from the brand’s official website on November 2, 2020. The website’s content may change without prior notice.

Innovet Pet Product Review

Innovet PurCBD+ Oil (750mg)

Innovet PurCBD+ Oil 750mg is a full-spectrum CBD oil for dogs weighing 50 to 75 pounds. 

According to the company, the product is developed with hemp extracts using CO2 extraction method. The extracts are suspended in 100% organic virgin hempseed oil (hemp oil). 

The brand’s official website mentioned that Innovet PurCBD+ Oil is rich in terpenes and cannabinoids.

According to the certificate of analysis (COA) published on June 22, 2020, Innovet PurCBD+ 750mg (Batch E3 Lot AN) contains 827 milligrams (mg) of CBD per bottle(2).

The company claims this product does not provide psychoactive effects. The COA confirmed the unit contains only 0.13% tetrahydrocannabinol (THC). 

The COA also indicated that the batch is free from pesticide residue, chemical residue, and other contaminants.

Innovet PurCBD is available in other concentrations, such as 125mg, 250mg, 1,500mg, 3,000mg, and 6,000mg.

The 750mg concentration is recommended for large dogs. Individuals with small dogs or cats may opt for low concentration variants, such as 125mg and 250mg. 

According to Innovet’s dosing chart, the 6,000mg variant is the most potent concentration recommended for dogs over 125 pounds. 

For more information on the recommended dosage, customers may refer to the dosing calculator.

Pet owners may use the dropper to apply CBD tincture into pet’s food or directly into its mouth.

Innovet PurCBD+ Capsules for Dogs (450mg)

Individuals who prefer CBD capsules may opt for Innovet PurCBD+ Capsules for Dogs. 

The brand claims that the capsules contain high concentrations of cannabinoids, including CBD, cannabichromene (CBC), and cannabigerol (CBG). 

The brand has not shared an updated COA for the product. A COA dated July 10, 2018(3) indicated that a previous batch contained CBD, CBC, and THC.

According to a study shared by Therapeutics and Clinical Risk Management, cannabinoids, such as CBD, CBC, and THC, possess analgesic and anti-inflammatory properties(4)

Innovet’s official website claims that this product does not contain additives and preservatives. The COA from July 2018 is incomplete and could not verify this.

To use the product, pet owners may place the capsule on the pet’s tongue and stroke its throat gently to encourage swallowing. The capsule may also be inserted into wet dog food.

*The COA data is retrieved for this review’s reference purposes. The data may not reflect concentrations provided by the latest batch sold by the brand.

Product Summary

Recommended for General wellness
Source of Hemp Organic hemp from Northern Europe
Popular Products Innovet PurCBD Oil (750mg), Innovet Advanced Multivitamin Soft Chews, and Innovet Advanced Probiotic Chews
Types Sold Full-spectrum
Range of Products/Forms CBD tinctures for dogs, cats, and horses, CBD dog treats, CBD catnip spray, CBD pellets for horses, and CBD topicals for humans
Price Range $21.45 for Innovet Purhemp with Catnip Oil to $205.90 for Innovet PurCBD+ (6,000mg)
Extraction Method CO2 extraction method
Lab Testing Transparency & Availability Lab results are incomplete. Some reports are outdated.
CBD Concentration per Serving Range Innovet PurCBD+ (750mg) – 827mg of CBD per unit
Potency Innovet PurCBD+ (750mg) – 28.75mg/ml or 31.06mg/g
THC Range of Products % Innovet PurCBD+ (750mg) – 0.13% THC
Flavors Innovet PurCBD+ – unflavored

Innovet Hard Chews – steak and cheese

Innovet Hemp Soft Chews – turkey and apple

Innovet Advanced Mobility Support – salmon 

Innovet Advanced Skin & Coat Support – salmon

Tincture Carrier Oil CBD tinctures suspended in organic hemp oil
Lab Results Lab results come from ISO-certified third-party laboratories
Shipping/Delivery 1 – 4 business days
Guarantee ISO-certified third-party laboratory
Refund Policy 30-day money-back guarantee
Contaminants Not detected in products with updated COAs
Vegan and Gluten-Free CBD tinctures are vegan
Customer Service Customers may call 888-269-3154 or email [email protected]
Country Served CBD products available in the USA only

The company created CBD products to promote general wellness in dogs, cats, and horses.

Source of Hemp

The brand sources their hemp extracts from Northern Europe. The extracts are tested in the US for purity and quality. 

For the CBD tinctures’ carrier oil, Innovet uses organic hemp oil from the State of Oregon.

Innovet’s most popular CBD product is the Innovet PurCBD+ Oil. 

The brand’s hemp treats for dogs, such as Innovet Advanced Multivitamin Soft Chews and Innovet Advanced Probiotic Chews, are also popular items according to product ratings.

Types Sold

According to the product label, Innovet PurCBD (750mg) is a full-spectrum CBD oil concentration. The COA, dated June 22, 2020, confirmed the presence of CBD, tetrahydrocannabinol (THC), and other cannabinoids(5)

Range of Products/Forms

The brand has created CBD tinctures for dogs, cats, and horses. The brand also offers hemp dog treats, CBD catnip spray, and CBD topicals for humans.


Innovet Pet Products’ prices range from $21.45 for Innovet Purhemp with Catnip Oil to $205.90 for Innovet PurCBD+ 6,000mg.

The brand’s official website offers coupon codes that enable first-time customers to receive a 5% to 15% discount. Customers must submit their email addresses to retrieve the coupon code.

Extraction Method

According to the website, Innovet CBD products use CO2 extraction. The CO2 extraction method ensures that solvents and other harmful chemicals are not used to separate the compounds.

Lab Testing Transparency & Availability

The third-party lab results are available on the website. However, not all lab results are updated. 

The lab results of Innovet PurCBD+ Capsules were published in 2018. Meanwhile, Innovet Purhemp with Catnip Oil does not have available lab reports.

CBD Concentration per Serving Range

According to the COA published on June 22, 2020, Innovet PurCBD+ Oil (750mg) contains 827mg of CBD per unit(6)


The same COA for Innovet PurCBD+ Oil (750mg) indicated that the product has a potency of 28.75mg/ml or 31.06mg/g of CBD(7)

THC Range of Products %

Innovet PurCBD+ Oil (750mg) contains 0.13% THC

The consistency of THC content in other Innovet CBD products is unknown due to incomplete third-party lab results(8).


All Innovet PurCBD+ Oil concentrations are unflavored. 

Hemp treats and chews are offered in different flavors. Innovet Hard Chews is available in steak and cheese, while Innovet Hemp Soft Chews come in turkey and apple flavor. 

Innovet Advanced Mobility Support Chews and Innovet Advanced Skin & Coat Soft Chews are infused with Alaskan salmon oil for flavoring. 

Tincture Carrier Oil

According to the website, the CBD tinctures are suspended in 100% organic virgin hemp oil derived from hemp seeds (hempseed oil).

Lab Results

The brand uses ISO-certified third-party laboratories to verify their products’ concentration and safety. 


According to the website, the company may ship the products within one to four business days. Orders might spend as long as 12 days in transit. 

Customers who have not received their orders within the mentioned time frame may email the company at info@innovetpet.com.


Innovet uses ISO certified third-party laboratories that follow pharmaceutical standards.

Refund Policy

Innovet has a return policy for selected products. The 30-day money-back guarantee allows unsatisfied customers to return products and receive a refund if filed within 30 days after purchase.

Innovet PurCBD+ Oil (3,000mg or 6000mg) and Innovet PurCBD+ Capsules (25mg) are covered by an “unopened bottle” return policy. 

Customers may receive a refund if the request is filed within 30 days of purchase. However, products returned must not be opened or damaged.

Customers may send the products to the company headquarters located at Innovet Pet Products, 1440 w 178th street, Gardena, CA 90248.


Products with updated COAs are confirmed to be free from contaminants, such as heavy metals, herbicides, pesticides, and other harmful chemicals(9)

Customer Service

Customers may send their inquiries to info@innovetpet.com or fill out the contact form on their website. 

Countries Served

Innovet hemp products are available only to customers residing in the US.  


What is CBD Oil?

Phytocannabinoids, such as cannabidiol (CBD), tetrahydrocannabinol (THC), cannabichromene (CBC), cannabigerol (CBG), and cannabinol (CBN) can be found in hemp and marijuana (Cannabis sativa). 

CBD is predominantly found in hemp, while THC is found in marijuana.

To create CBD oil products, manufacturers extract the cannabinoids from mature hemp stalks and flowers. 

Extraction methods vary depending on the CBD company. Some CBD companies prefer to use CO2 extraction due to the absence of solvents and chemicals.

Currently, there are three types of CBD products in the market.

Full-spectrum CBD oil contains all the phytocannabinoids, flavonoids, and terpenes found in hemp plants. 

Meanwhile, broad-spectrum CBD contains all the compounds except for THC. Lastly, individuals who prefer to take pure CBD may opt for CBD isolate.

What Are the Health Benefits of CBD Oil for Pets?

The endocannabinoid system (ECS) is a modulatory system composed of cannabinoids, cannabinoid receptors and enzymes

The ECS receptors are found in the central nervous system, immune system, and organs. Mammals, including humans, have the ECS in their bodies. 

Phytocannabinoids, such as CBD, have the potential to interact with the receptors. This interaction influences the internal processes, potentially providing several therapeutic benefits(10). 

Large and older dogs may experience arthritis and hip dysplasia due to environmental and genetic factors(11).

CBD might help relieve chronic pain and joint pain in dogs. Based on studies, CBD may be useful as a pain reliever. 

A review from Frontiers in Veterinary Science mentioned that CBD might possess anti-inflammatory and anti-hyperalgesic (pain sensitivity) properties(12)

The prevalence of osteoarthritis in old horses have been observed by several studies(13)

A review has shown how CBD may help improve limb posture and reduce inflammation in arthritis rat models(14)

However, there is a lack of scientific evidence showing CBD’s efficacy in relieving arthritis pain in horses. Even though horses and rats have ECS receptors, they may respond differently to CBD. 

CBD has been observed to provide anti-convulsant effects. The Journal of the American Veterinary Medical Association published a 2019 study that tested CBD’s efficacy in alleviating canine idiopathic epilepsy symptoms(15)

According to the authors, CBD’s potential to reduce seizure frequency in dogs must be further explored by additional studies.

Meanwhile, pet owners must practice caution when administering CBD to their pets. 

Human studies have shown that CBD might cause negative side effects, such as diarrhea, fatigue, and vomiting. Animal studies have shown that CBD might cause neurotoxicity, hepatocellular injury, and nervous system inhibitions(16).

Do Vets Recommend CBD?

A 2019 review investigated whether veterinarians feel comfortable discussing CBD’s potential to improve a pet’s quality of life(17)

Using data retrieved from the Veterinary Information Network (VIN), the authors found that 61.5% of vets were comfortable discussing CBD oil with colleagues. Meanwhile, only 45.5% felt they could discuss CBD with their clients(18).

Pet owners must always consult with licensed veterinarians before administering CBD oil to their pets.

Note that, according to the American Veterinary Medical Association, federal and state laws prohibit veterinarians from administering, dispensing, prescribing, or recommending cannabis to treat animals(19).

How Can One Find a Good Pet CBD Company?

The best CBD products are developed by companies with ethical business practices. ‘

Customers may check the company’s status through the Better Business Bureau (BBB). CBD companies with high BBB ratings were graded according to their business practices, product quality, and customer service(20)

Moreover, buyers looking for good CBD products may prefer those that come from hemp farms under strict regulations

For example, the State of Colorado requires farmers to submit to sample testing before harvest. Moreover, the state thoroughly conducts background checks on aspiring hemp growers(21)

Furthermore, high-quality product claims must always be supported by third-party lab test results.

Pet owners shopping for CBD-infused pet treats may also opt for products made from natural ingredients. The fillers, additives, and preservatives in food products may cause harm to pets. 


Innovet was created by pet parents looking for alternative solutions for pets’ health. 

The company is on a mission to provide high-quality CBD oil that you can be confident to buy for your furry friends. 

Innovet aims to set itself apart from other CBD brands by focusing on improving its quality and customer service. The brand also makes it its mission to engage and educate the CBD community. 

The varying concentrations from their CBD tinctures provide pets with dosing options. Meanwhile, the fair range of products offers pet owners several CBD administration strategies for their pets.

Innovet CBD products are available at their official website www.innovetpet.com or through online retailers, such as Amazon.com.

Shoppers may refer to the verified customer reviews to gain insight into how CBD may help with pets’ wellness. 

To buy Innovet CBD products, shoppers may add their desired items and click on “checkout” to pay. 

Individuals who want to stay updated with the brand’s latest promotions and discount coupons may follow Innovet’s social media accounts.

  1. European Monitoring Centre for Drugs and Drug Addiction. Cannabis Legislation in Europe. Retrieved from https://publications.europa.eu/resource/cellar/c0703c01-0d38-11e7-8a35-01aa75ed71a1.0001.03/DOC_1#
  2. Innovet COA. Retrieved from https://www.innovetpet.com/pages/coa 
  3. Innovet CBD Capsules COA. Retrieved from https://docs.google.com/viewerng/viewer?url=https://cdn.shopify.com/s/files/1/0840/6049/files/jpg2pdf.pdf?8303622294231682385
  4. Russo E. B. (2008). Cannabinoids in the management of difficult to treat pain. Therapeutics and clinical risk management, 4(1), 245–259. https://doi.org/10.2147/tcrm.s1928
  5. Innovet COA. Op cit.
  6. Ibid
  7. Ibid
  8. Ibid
  9. Ibid
  10. Silver R. J. (2019). The Endocannabinoid System of Animals. Animals : an open access journal from MDPI, 9(9), 686. https://doi.org/10.3390/ani9090686
  11. Ohlerth, S., Geiser, B., Flückiger, M., & Geissbühler, U. (2019). Prevalence of Canine Hip Dysplasia in Switzerland Between 1995 and 2016-A Retrospective Study in 5 Common Large Breeds. Frontiers in veterinary science, 6, 378. https://doi.org/10.3389/fvets.2019.00378
  12. Gamble, L. J., Boesch, J. M., Frye, C. W., Schwark, W. S., Mann, S., Wolfe, L., Brown, H., Berthelsen, E. S., & Wakshlag, J. J. (2018). Pharmacokinetics, Safety, and Clinical Efficacy of Cannabidiol Treatment in Osteoarthritic Dogs. Frontiers in veterinary science, 5, 165. https://doi.org/10.3389/fvets.2018.00165
  13. McIlwraith, C. W., Frisbie, D. D., & Kawcak, C. E. (2012). The horse as a model of naturally occurring osteoarthritis. Bone & joint research, 1(11), 297–309. https://doi.org/10.1302/2046-3758.111.2000132
  14. Hammell, D. C., Zhang, L. P., Ma, F., Abshire, S. M., McIlwrath, S. L., Stinchcomb, A. L., & Westlund, K. N. (2016). Transdermal cannabidiol reduces inflammation and pain-related behaviours in a rat model of arthritis. European journal of pain (London, England), 20(6), 936–948. https://doi.org/10.1002/ejp.818
  15. McGrath, S., Bartner, L. R., Rao, S., Packer, R. A., & Gustafson, D. L. (2019). Randomized blinded controlled clinical trial to assess the effect of oral cannabidiol administration in addition to conventional antiepileptic treatment on seizure frequency in dogs with intractable idiopathic epilepsy. Journal of the American Veterinary Medical Association, 254(11), 1301–1308.
  16. Huestis, M. A., Solimini, R., Pichini, S., Pacifici, R., Carlier, J., & Busardò, F. P. (2019). Cannabidiol Adverse Effects and Toxicity. Current neuropharmacology, 17(10), 974–989. https://doi.org/10.2174/1570159X17666190603171901
  17. Kogan, L., Schoenfeld-Tacher, R., Hellyer, P., & Rishniw, M. (2019). US Veterinarians’ Knowledge, Experience, and Perception Regarding the Use of Cannabidiol for Canine Medical Conditions. Frontiers in veterinary science, 5, 338. https://doi.org/10.3389/fvets.2018.00338
  18. Ibid
  19. Burke, A. (2018, October). How to Talk to Your Veterinarian About CBD Oil. American Kennel Club. Retrieved from https://akc.org/expert-advice/health/talk-veterinarian-cbd-oil
  20. CBD Oil Companies with BBB Ratings. Retrieved from https://www.bbb.org/search?find_country=USA&find_entity=81000-800&find_id=6057_000-000-7244&find_text=CBD%20Oil&find_type=Category&page=1&sort=Relevance
  21. Colorado State Plan and Hemp Bill FAQ’s. Retrieved from https://drive.google.com/file/d/1nLT1qbGjCQPIr7a4-ZXMiiewiXXiDG2W/view
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