Overall CBDC Brand Rating: 8/10

Innovet aims to provide pure, efficient, and ethically-produced CBD products to help its customers live healthy and productive lives.

Company Analysis

Colleagues Matthew Terrill and David Louvet founded Innovet in 2015 to end their tireless search for pet health remedies where conventional pharmaceutical treatments were unable to help. 

Since then, Innovet has grown with a wide range of CBD pet products. The company aims to provide pet owners with high-quality solutions that may help elevate pets’ health, wellness, and hygiene.

Recommended for Optimizing wellness
Source of Hemp Oregon, Colorado, and Northern Europe
Popular Products PurCBD+ CBD Oil for Dogs (250mg), Innovet Hemp Dog Treats, PurCBD+ CBD Oil for Cats
Types Sold Full-spectrum CBD products
Range of Products/Forms Tinctures, edibles, capsules, and topical products for dogs, cats, and horses
Extraction Method CO2 extraction method
Lab Testing Transparency & Availability Most products’ lab test results are available on the website
CBD Concentration per Serving Range According to its 2019 COA, a 1-oz bottle of PurCBD+ CBD Oil for Dogs (250mg) contains 240.89mg of CBD
Potency Based on a 2019 COA, a 1-oz bottle of PurCBD+ CBD Oil for Dogs (250mg) contains 8.03mg/ml of CBD
THC Range of Products % According to a 2019 COA, a 1-oz bottle of PurCBD+ CBD Oil for Dogs (250mg) contains 0.71mg/ml of THC
Flavors Assorted flavors for Hemp Dog Treats and CBD for cats
Tincture Carrier Oil Hempseed oil
Lab Results Based on data from the COA, the CBD concentration on some products are lower than advertised
Price Range From $21.45 for a 30ml bottle of Innovet CBD Oil for Cats (125mg) to $134.45 for a 30ml bottle of CBD Oil for Horses (3000mg)
Shipping/Delivery Orders are shipped via USPS and FedEx; free two-day shipping for orders above $100; delivery for standard economy shipping takes 14 days
Guarantee 30-day money-back guarantee on some products
Refund Policy Unused products may be returned within 30 days for refund 
Contaminants Products were not tested for contaminants
Vegan and Gluten-Free Products are vegan and gluten-free
Customer Service Email: [email protected]

Phone: 888-269-3154

Countries Served USA

Innovet aims to provide the best CBD oil for dogs, cats, and other pets. Each product is tailored to suit pets’ unique needs and give pet owners a natural and holistic alternative to managing their pets’ conditions. 

The products’ formulations are guided by the company’s in-house veterinarians and have gained third-party vets’ approval.

Source of Hemp

The company sources its hemp from farms in Oregon, Colorado, and Northern Europe. 

There are 16 CBD pet products listed on Innovet’s website. The most popular products are the PurCBD+ CBD Oil for Dogs (250mg), Innovent Hemp Dog Treats, and PurCBD+ CBD Oil for Cats.

Types Sold

Innovet offers full-spectrum CBD products.

Range of Products/Forms

Innovet products include tinctures, edibles, and topical pet products.

Extraction Method

Innovet uses the CO2 extraction method. 

Lab Testing Transparency/Availability

Most products’ lab test results are available on Innovet’s website. 

CBD Concentration per Serving Range

According to its 2019 certificate of analysis (COA), a 1-oz bottle of PurCBD+ CBD Oil for Dogs (250mg) contains 240.89mg of CBD.

The product also contains 9.56mg of other cannabinoids, such as cannabichromene, cannabigerol, and cannabidivarin.


Based on a 2019 COA, a 1-oz bottle of PurCBD+ CBD Oil for Dogs (250mg) contains 8.03mg/ml of CBD.

THC Range of Products % (less than 0.3% – nonpsychoactive)

According to a 2019 COA, a 1-oz bottle of PurCBD+ CBD Oil for Dogs (250mg) contains 0.71mg/ml of THC.


Innovet products are available in the following flavors:

  • steak and cheese, maple bacon and berries, salmon and sweet potato, and turkey and apple for Hemp Dog Treats
  • salmon and catnip for CBD cat products

Tincture Carrier Oil

Innovet uses organic hempseed oil as its carrier oil.

Price Range

Prices for Innovet products range from $21.45 for a 30ml bottle of Innovet CBD Oil for Cats (125mg) to $134.45 for a 30ml bottle of CBD Oil for Horses (3000mg).

Innovet discount coupons are available online through third-party affiliate websites.

Shipping and Delivery

Orders are shipped via USPS and FedEx. Delivery time for standard economy shipping may take up to 14 days.

Innovet offers free two-day shipping via FedEx for orders above $100. For orders below $100, a fixed fee of $8 applies.

International shipping is currently unavailable.


Innovet offers a 30-day money-back guarantee on some used products. Customers may return unused products for a full refund.

Refund Policy

Unopened and unused products may qualify for a refund when filed within 30 days.


Innovet’s website states that the company does not use pesticides or other chemicals on its hemp. 

However, according to the available COA, Innovet products were not tested for possible contaminants, so there is no sure way of confirming this information.

Vegan and Gluten-Free

Some Innovet products are vegan. All products are gluten-free. 

Customer Service

Customers can call 888-269-3154 or email [email protected] for any inquiries. 

Country Served

The company ships its products within the USA.


Pros Cons
Organic and non-GMO hemp COAs are outdated
Full-spectrum CBD products Some products’ COA is unavailable
30-day money-back guarantee Products are not tested for contaminants
Low-cost products No information on contaminants
CBD is derived from Northern European hemp
Limited range of CBD products

Pros of Innovet

  • Innovet uses locally sourced 100% organic, non-GMO hemp for its CBD products. 
  • The brand uses full-spectrum CBD, which is rich in other beneficial compounds found in the cannabis plant.
  • A money-back guarantee is available for some products.
  • Products are relatively low-cost.

Cons of Innovet

  • The company does not provide up-to-date COAs.
  • Some products’ COA is unavailable on the brand’s website.
  • The available COAs do not contain information on possible contaminants.
  • The company sources its hemp-derived CBD from Northern Europe while sourcing its organic hempseed oil from Oregon farms.
  • Despite having a wide range of pet products, Innovet only has 16 CBD products on its website.

Review of Innovet Hemp Dog Treats

Innovet Hemp Dog Treats is made from 100% organic terpene-rich full-spectrum CBD oil. Each pack contains approximately 25 counts of hard-chew treats, with 5mg of CBD in each. 

Hemp Dog Treats is available in three unique flavors and is grain-, preservative-, and gluten-free.

Usage and dosage may vary depending on the dog’s weight. For dogs weighing 21 to 55lbs, half a treat is recommended for every six to eight hours.

For dogs weighing over 55lbs, the recommended dosage is one to two treats every six to eight hours.

Review of Innovet Catnip Spray with CBD

Innovet recognizes the importance of added flavor in CBD oil tinctures. CBD oil’s natural taste can be earthy or “grassy,” which may not make for a good experience, especially for pets.

For its CBD oil for cats, Innovet decided to combine CBD oil and catnip’s therapeutic benefits.

Catnip attracts and affects cats with a naturally occurring compound called nepetalactone. When sniffed, cats may exhibit hyperactivity. When consumed, catnip promotes relaxation and stress relief. 

Some studies have also noted significant evidence that catnip – much like CBD[1] – has anxiolytic and antidepressant properties[2]


Innovet is dedicated to helping pet owners explore CBD as a potential alternative treatment for their pets’ medical conditions. By harnessing the therapeutic benefits of full-spectrum CBD, the company helps promote general health and wellness among pets.

  1. Schier, Alexandre, Natalia Ribeiro, Danielle Coutinho, Sergio Machado, Oscar Arias-Carrion, Jose Crippa, Antonio Zuardi, Antonio Nardi, and Adriana Silva. “Antidepressant-Like and Anxiolytic-Like Effects of Cannabidiol: A Chemical Compound of Cannabis Sativa.” CNS & Neurological Disorders – Drug Targets 13, no. 6 (2014): 953–60. https://doi.org/10.2174/1871527313666140612114838.
  2. Bernardi, Maria Martha, Thiago Berti Kirsten, Simone Angélica Salzgeber, Esther Lopes Ricci, Paulete Romoff, João Henrique Guilardi Lago, and Lygia Mendes Lourenço. “Antidepressant-like Effects of an Apolar Extract and Chow Enriched with Nepeta Cataria (Catnip) in Mice.” Psychology & Neuroscience 3, no. 2 (2010): 251–58. https://doi.org/10.3922/j.psns.2010.2.015.
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